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by PBP

2 minute read

5 trending ecommerce products in 2018…


If you’re a budding e-commerce entrepreneur who is looking to either start or expand your trending eCommerce product in 2018, then there are many great products that you can sell online. However, deciding on which products to sell is no easy task, and it’s easy to feel overwhelmed during the product selection process.

Make no mistakes, finding a winning product is not easy. Let’s take a look at the 5 trending eCommerce products in 2018…

1. Moon lamps and star projection lamps

Finding quirky products, like moon lamps, is essential if you’re looking to break into the homeware niche, as there are already plenty of established brands which your audience may be familiar with. If you can offer your audience products which are appealing but have not flooded the market.

2. Multifunction water bottles designed with medication in mind

The market is flooded with water bottles and the trend for multifunctional water bottles continue. Variations for 2018 include a bottle which has a built-in compartment for tablets or supplements.

These products are relatively cheap to source, light to ship and they have a very specific audience, which makes them great for targeting ad campaigns.

3. Puzzle mugs

Puzzle mugs offer a niche alternative to a product which is already present in the homes and offices of buyers everywhere. The longevity of this product may be an issue as this kind of giftable product could be seen as a fad.

4. Make up brush cleaners

Make up brush cleaners simplify the cleaning process allowing you to clean make up brushes more regularly. This product works well as a general beauty product. This product would also work well as an upsell for makeup brushes. By making it an upsell, you’ll help drive awareness that make up brushes should be cleaned regularly – which can help increase purchases.

5. Backpacks

Backpacks, women’s bags, men’s bags, wallets, and tote bags are just a small sample of the products you could sell right now. Although backpacks work well as a standalone brand, keep in mind that peak season is around August when the back-to-school season starts. This niche is great because you can take it in several directions. Your backpack can be focused on travel, school, or fashion, allowing you to target a specific audience. Smart backpacks are also a trending niche – digital nomads and entrepreneurs – a key consumer group online and opinion leaders – travel a lot and take their gear along. That’s why it’s only natural to see a demand for better backpacks.

These are some of the trending ecommerce products in 2018 but there are so many more to choose from. Finding the right products to sell is only one part of the equation. The real secret is figuring out how to market them.


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